My question? What makes the ideal campaign? And how can you use Facebook ads to earn money on the internet. The answer? Intricate, as you may guess. A simple frame built on a solid base. The strategy? You may think it boils down to making the purchase. It’s, actually, not. What comes before the pitch or the sales funnel is at least as important as what happens when they fall into the funnel.
Connected: 14 Ways to Maximize Your Facebook Page Engagement
Everybody wants to make money with their own Facebook advertising. That much is apparent. But, most people today fail before they even begin. They fail because they do not craft the perfect message. To put it differently, they do not connect with their viewers. Kusmich tells me that there is a very simple formula to doing so. No expensive Facebook advertisements courses are essential.
Feel: The purpose is to connect. To make that connection, you must create empathy. Allow the prospects know that you know how they feel. This should deal with pain point and source of this problem they are experiencing and that you are solving with whatever it’s that you are selling.
Felt: The following part in the compassion bridge in crafting your message would be to relate that you have felt the exact same way. You know how they feel because you have felt that way especially. This was the catalyst for any product or service it’s that you have created to tackle the problem.
Launched: This is where you tell the prospects concerning the solution you found. Or, the roots for the solution. Something that you have implemented and has worked for others or that worked for you.
When you look at this at the macro, then you are effectively saying the following. “Hey, I understand how you feel… I have felt the exact same way… until I have found…” That is it.
Kusmich says that a fantastic marketing message isn’t when your perfect prospect understands you. It is when your ideal prospect is known by you. That is where the connection is made. Bear in mind that people seldom buy online logic. The better you are at creating that psychological link in your message, the more likely you will sell, sell, sell.